One of the main ways that you can introduce proper offsite SEO to your pages, is to look into the creation of web 2.0 mini sites. This is a task that many people aren’t even aware of, and are sometimes surprised to see as part of the protocol that major search engine optimization firms use. If you want to jump on board with this, then you will need to make sure that you do not make some simple web design mistakes when building these sub-sites. They are usually housed on free domains, and they rank very well in search, to the point that they could eclipse your main domain page, if you’re not careful. Regardless of the rank, pay attention to some very specific points in regards to optimizing these sites.
Picking The Right Template
When you’re building sub-sites, you will find that many companies don’t give you the freedom of having a blank slate. They will have built in templates that you will need to work within, and that’s definitely something that needs consideration. Look through all the options, and choose the one that is going to load the fastest, and doesn’t require a lot of images to look whole. Some templates require images in a variety of places, and others will require you to fill in the content to create the full template. Use options that require content heavy design work.
Adding The Right Content
Your landing page has to have clear structure, and should isolate the information and purpose up front. Create the site and then post at least 1 or 2 updates that are highly optimized with SEO. You want at least 500 words each and you need to ensure that you are using the best methods of writing for this. If you’re not sure how to do this, hire an expert service to help. The content needs to be top notch, unique, and 100% helpful to the end user. Without the right content, you will not be able to get the right measure of traffic.
Break up big blocks of text by using images that are related the topic at hand. Not only should you focus on the right images, but you should make sure they are not too large. Think of the placements like a magazine, and put them amidst the article writing. You want this to be well layered, and designed for the purpose of highlighting your call to action towards the bottom of the page.
The Call To Action
After the content you’ve posted, make sure that you have at least 1 paragraph that will call to action your main website. Have people click through that to move to your main site, and you will find that traffic, as well as indexing will rise systematically. You want to index well within search results, because that’s one way to ensure that you gain trust with the end user. Without establishing trust, you will not be able to gain any sort of traction overall.
The end result of the aforementioned structure will be a standalone main page on a subdomain that is on par with web 2.0. This is a custom built backlink that you can use to create major influence within the framework of professional SEO today. The more of these you build, focusing on keywords, branding, and content, the higher the likelihood that you will climb the ranks of any search engine.
For those that aren’t quite sure about all this, it’s best to hire a professional to work on this type of construction and implementation. It needs a professional touch to ensure that it is not seen as spam in any way, shape or form.